Governance expertise for companies at pivotal moments.

Varuna Strategies works with private and public companies through three core service areas.

What We Do

Every board engagement is different, but the objective is the same: helping organizations build governing bodies that make better decisions, provide effective oversight, and support long-term enterprise value.

Varuna Strategies works with private and public companies through three core service areas.
Corporate Board of Directors meeting discussing governance strategy, board effectiveness, and strategic planning.
  • Strategic Board Composition
  • Director Recruitment
  • Governance Advisory

Strategic Board Composition

Build the board your company needs next.

An effective board doesn’t happen by chance. It is intentionally constructed based on the strategic goals of the company and the skills, expertise and other attributes necessary to achieve its goals. Before any search begins, we evaluate the current board, the company’s strategic direction, leadership objectives, and governance priorities. Together with our client, we identify the expertise, experience, perspectives, and other attributes that will best support future growth and success. Our work may include:
  • Assessment of current Board composition
  • Skills and experience gap analysis
  • Board succession planning
  • Independent director strategy
  • Board of Directors and Advisory Board composition strategy
  • Governance planning aligned with business strategy

Companies should consider Varuna Strategies if they are:

  • Building its first board
  • Refreshing an existing board
  • Preparing for growth or expansion
  • Planning leadership succession
  • Responding to current or future needs
  • Developing a new strategic plan

Director Recruitment

Finding directors who strengthen the board,
not simply fill a seat.

Recruiting exceptional board members requires far more than identifying qualified candidates.

Every search begins with an understanding of the company, its leadership, its culture, and its strategic objectives. From there, Varuna Strategies develops a comprehensive board specification, identifies highly qualified candidates, conducts extensive outreach, and guides the entire selection process.

Unlike firms that rely primarily on existing databases, our search process is designed to uncover exceptional candidates through broad market research, trusted referrals, and extensive professional networks. 

Our approach to director recruitment includes:

  • Board search strategy
  • Candidate sourcing and outreach
  • Director evaluation and interviews
  • Search committee support
  • Candidate assessment
  • Onboarding guidance

Board Advisory

Professional guidance for more effective governance and stronger decision-making.

Boards face increasingly complex responsibilities, and they face questions that benefit from experienced objective counsel.

Whether navigating growth, leadership transitions, evolving governance expectations, or organizational change, experienced outside perspective helps boards make more informed decisions.

Varuna Strategies provides independent governance advice grounded in decades of legal, board, and governance experience.

Our work may include:

  • Board effectiveness assessment
  • Board structure and composition
  • Leadership transition
  • Board evaluation and director profile development
  • Director succession strategy

Our advice is practical, objective, and always focused on the long-term interests of the organization.

How We Work

Every engagement is led personally by Joe Ayoub.

From the initial conversations through board strategy, candidate recruitment, interviews, and final decisions, clients work directly with an experienced governance advisor committed to achieving an exceptional outcome.

Our level of personal involvement allows us to move efficiently, communicate clearly, and deliver a highly tailored experience from beginning to end.

Typical Engagements

Organizations engage Varuna Strategies when they need to:

  • Build a Board of Directors (or Advisors) for the first time
  • Recruit one or more independent directors
    Refresh an existing board
  • Create an Advisory Board
  • Prepare for rapid growth
  • Strengthen governance in advance of outside investment
  • Navigate CEO or ownership succession
  • Modernize board composition and capabilities
  • Improve board effectiveness
  • Add specific expertise to support company strategy

Why clients choose Varuna Strategies

Clients don’t hire Varuna Strategies simply to recruit directors.
They engage us to address larger governance questions:

  • What should our board composition look like
  • What capabilities, experience and perspectives are we missing?
  • What director profiles will create the greatest long-term value for our organization?
  • How do we recruit board members who fit both the business and the board?

Answering those questions leads to stronger boards and stronger companies.